Spirit of Aloha | Message of Aloha | January/February 2004

Message of Aloha

Change Is in the Air

"We're changing in more ways than one."

That's the promise of Aloha's new advertising campaign to attract travelers to the Aloha brand. More than just a promise, it heralds the arrival of exciting improvements that will add to the comfort and convenience of our customers, both those who fly with us aboard our award-winning trans-Pacific service, and those residents and travelers who fly Aloha as a bridge between the Islands.

Aloha Airlines has been in the business of providing air transportation and pleasing customers for 57 years. We do not change the way we do things for the sake of change. We are constantly looking for ways to improve the experience of flying on Aloha. We want to give our passengers value for their money. Creating a happy, loyal customer makes more business sense to us than trying to save a buck and losing a customer.

So what are these exciting changes in our future?

First of all, more new planes for the trans-Pacific fleet. Aloha recently took delivery of its 11th Next Generation Boeing 737-700 aircraft, and two more are on the way. Our new planes have distinctive, upturned wingtips that aren't just pretty to look at. The winglets are another technological enhancement that allows us to fly higher, farther and more fuel-efficiently than ever before. Before long, all of Aloha's trans-Pacific 737-700 planes will be sporting this new space-age design.

On the ground, in early 2004, our new "Fly-Through Check-In" kiosks will speed long-haul and interisland passengers past the ticket counter check-in lines. We're working hard to make this system work smoothly for you.

We're putting the final touches on a new Aloha Airlines Web site that will be faster and easier to use, and soon e-ticket passengers will be able to print their boarding passes from their home or office computers.
We're also revamping our AlohaPass frequent-flyer program for the first time in 20 years. With generous bonus miles available at three new levels of membership, it's even easier to qualify for free travel. For our frequent flyers, we have created their own new Web site, where they can access account information, redeem awards electronically and take advantage of special-fare offers. If you're not an AlohaPass member, sign up by going to AlohaAirlines.com

In addition, we're renovating our airport club lounges in Honolulu and Maui in January. When the lounges reopen, they'll offer personalized service and more amenities and travel conveniences.

On our flights to the West Coast, we continue to upgrade our inflight service. First-class passengers have always enjoyed sumptuous meals from renowned master chef Alan Wong. Now, Chef Wong also lends his inspiration to our cuisine in coach. (How many airlines would dare call their economy-class meals "cuisine"?) Our meals are made fresh daily. And because we believe our meals are too good to eat with plastic, we have restored silverware even in coach. Real cutlery for real food!

In our core interisland business, we don't serve meals, but we are looking to provide convenient departures, affordable fares and service that is always friendly and attentive.
For many years, Aloha used the advertising slogan "Expect More." That's still the pledge to our customers by the men and women of Aloha. In the coming months, you'll see the fulfillment of our efforts.

Yes, we're changing in more ways than one, and, we believe, all for the better.

Thank you for choosing to fly Aloha.

Message of Aloha Archive