Spirit of Aloha | Message of Aloha |September/October 2004

In Keeping with Our Theme

You may have noticed some changes in our award-winning inflight magazine SPIRIT OF ALOHA. Over the past several issues, we’ve given the magazine a more dynamic look, from the cover art to the display of articles and photography. We’ve also sought writers who go beyond describing what they see to involve readers in the realm of emotions.

Another innovation has been to explore a single focus or theme every issue. We began the year with Places We Love and followed that with Adventure Is Where You Find It. Our Food Issue was a big hit and, more recently, we published our Romance of Pacific Travel issue. The theme of this issue is Body and Soul. This gives our writers a chance to explore what it takes to keep body and soul together, whether it’s primping and pampering, wandering about appreciating nature or just taking it easy, making the most of every day.

We like to think that Aloha Airlines also plays a role in helping you maintain a healthy, happy disposition by providing air transportation with as little hassle as possible. At Aloha Airlines, we like to say we’re not like the other guys. We’ve said this about our well-chosen West Coast gateways, which are convenient and user-friendly, unlike highly congested LAX and SFO. We’ve also said it about our award-winning inflight service, emphasizing the high quality of the meals we serve on trans-Pacific flights.

Our frequent-flyer program, AlohaPass, is another thing that sets us apart from other airlines. Begun in May 1983, the AlohaPass program was Hawai‘i’s first homegrown frequent-flyer program. Over the years, membership has grown to more than half-a-million smart consumers in the Islands alone.

AlohaPass has some unbeatable features. For starters, joining AlohaPass is free. And it’s easy. Just go to our Web site www.AlohaAirlines.com to sign up. As a benefit of membership, you will qualify straightaway for special interisland fares, and by registering your e-mail address, you’ll be hearing from us from time to time, with special members-only offers on trans-Pacific fares.

Another advantage of Aloha’s program is that our miles never expire. Also, up to four family members can sign up for an ‘Ohana Plan and pool their miles for redemptions. Then there’s the United MileagePlus program component. Since Jan. 1, 1984, Aloha and United have been frequent-flyer program partners. This unique partnership enables travelers who fly on Aloha to choose to earn AlohaPass mileage or UnitedMileage Plus miles. Though our shortest flight (Honolulu to Lïhu‘e, Kaua‘i) is only 62 miles, the minimum number of AlohaPass miles you earn on an interisland flight is 500.

Earlier this year, we revamped the AlohaPass program for the first time in many years to give greater benefits to our most frequent flyers. Under a new three-tier system called the Ali‘i Loyalty Program, frequent flyers are entitled to preboarding privileges and a range of benefits, including bonus mileage so they can claim travel awards faster. Ali‘i Silver members earn 25 percent bonus miles every time they fly on a revenue ticket, while Ali‘i Gold members earn 50 percent bonus miles and Ali‘i Diamond members get a 100 percent bonus toward free travel and other great awards. Ali‘i Gold and Ali‘i Diamond members also enjoy free access to the Ali‘i Club airport lounges. By the way, the word ali‘i means chief or noble, and it reminds us that you deserve special attention.

Aloha is fortunate to have as our partner First Hawaiian Bank, founded in Honolulu in 1858. Since June 2003, the bank has been issuing MasterCard and VISA cards as part of the Aloha AirAwards Program, Hawai‘i’s first co-branded credit card. Unlike most cards, which give cardholders one mile for every dollar spent, these cards earn one-and-a-half AlohaPass miles for every dollar of every purchase charged. Our customers who live on the Mainland are beginning to discover the benefits of holding an Aloha AirAwards Card. For information about the Aloha AirAwards Card, visit our Web site or contact First Hawaiian Bank at 643-CARD.

At Aloha, we�re offering members new and exciting ways to redeem their miles, beginning with free trips on Aloha and United, hotel stays, rental cars, even fine dining with a host of partners. We also offer redemptions for activities and entertainment, including golf and visitor attractions.

Thank you for flying Aloha.

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